Sarstedt, Marko, 1979-....
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Sarstedt, Marko.
Marko Sarstedt German marketing academic
VIAF ID: 80821966 (Personal)
Permalink: http://viaf.org/viaf/80821966
Preferred Forms
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100 0 _
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Marko Sarstedt
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German marketing academic
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Sarstedt, Marko
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100 1 _ ‡a Sarstedt, Marko
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100 1 _ ‡a Sarstedt, Marko
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100 1 _ ‡a Sarstedt, Marko
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100 1 _ ‡a Sarstedt, Marko
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100 1 _ ‡a Sarstedt, Marko
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100 1 _ ‡a Sarstedt, Marko
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Sarstedt, Marko
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Sarstedt, Marko
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1979-
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100 1 _
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Sarstedt, Marko
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1979-
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100 1 _
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Sarstedt, Marko
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1979-...
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100 1 _ ‡a Sarstedt, Marko, ‡d 1979-
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100 1 _
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Sarstedt, Marko,
‡d
1979-....
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100 1 _ ‡a Sarstedt, Marko.
4xx's: Alternate Name Forms (4)
5xx's: Related Names (11)
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Diss. Ludwigs-Maximilians-Univ. München
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Emerald Group Publishing
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Gummersbach
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ortg
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https://d-nb.info/standards/elementset/gnd#placeOfBirth
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Ludwig-Maximilians-Universität München
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affi
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https://d-nb.info/standards/elementset/gnd#affiliation
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Affiliation
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Ludwig-Maximilians-Universität München
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Fakultät für Betriebswirtschaft
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affi
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https://d-nb.info/standards/elementset/gnd#affiliation
‡e
Affiliation
- 551 _ _
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München
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ortw
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https://d-nb.info/standards/elementset/gnd#placeOfActivity
- 510 2 _
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Otto-von-Guericke-Universität Magdeburg
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affi
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https://d-nb.info/standards/elementset/gnd#affiliation
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Affiliation
- 510 2 _
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Universitatea Babeş-Bolyai
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affi
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https://d-nb.info/standards/elementset/gnd#affiliation
‡e
Affiliation
- 510 2 _
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University of Newcastle
- 510 2 _
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University of Newcastle
‡4
affi
‡4
https://d-nb.info/standards/elementset/gnd#affiliation
‡e
Affiliation
- 510 2 _
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Universität Magdeburg
Works
| Title | Sources |
|---|---|
| Antecedents and consequences of corporate reputation: a dataset |
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| Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences |
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| Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013) |
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| A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics |
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| Corporate Blogs als Marketinginstrument Nutzungsverhalten deutscher Unternehmen |
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| Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel |
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| Cutoff Criteria for Overall Model Fit Indexes in Generalized Structured Component Analysis |
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| Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams |
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| Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research |
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| Erfolgsfaktoren für Fachbücher - Eine explorative Untersuchung verkaufsbeeinflussender Faktoren am Beispiel von Marketing-Fachbüchern |
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| Estimation issues with PLS and CBSEM: where the bias lies! |
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| Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement |
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| Gain more insight from your PLS-SEM results |
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| The Great Facilitator Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research |
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| Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015) |
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| How collinearity affects mixture regression results |
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| importance of haptics in sensory marketing |
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| In pursuit of understanding what drives fan satisfaction |
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| Management of multi-purpose stadiums: importance and performance measurement of service interfaces |
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| Mapping the jungle : a bibliometric analysis of research into construal level theory |
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| Measurement and research methods in international marketing |
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| Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods |
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| Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results |
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| Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen |
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| Multisensory design of retail environments : vision, sound, and scent |
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| A new criterion for assessing discriminant validity in variance-based structural equation modeling |
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| Nutritional effects on consumer choice behavior : investigating the influence of caffeine on the attraction effect, compromise effect, and choice deferral |
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| On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations |
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| On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012) |
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| Optimiertes Babymanagement : Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren |
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| Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note |
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| Partial Least Squares Strukturgleichungsmodellierung eine anwendungsorientierte Einführung |
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| “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances |
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| PLS-SEM: Looking Back and Moving Forward |
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| Prediction in HRM research : a gap between rhetoric and reality |
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| A primer on partial least squares structural equation modeling (PLS-SEM) |
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| Psychological ownership and future time perspective as emerging topics in marketing research |
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| Quantify uncertainty in behavioral research |
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| Recent developments in Business Economics |
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| Response-Based Segmentation Using Finite Mixture Partial Least Squares |
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| Same model, same data, but different outcomes : evaluating the impact of method choices in structural equation modeling |
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| Segmentation of PLS path models by iterative reweighted regressions |
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| Selected contributions to market-based managment |
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| Selected contributions to psychological ownership research in consumer behavior |
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| shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM |
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| Skalierung von KI im Marketing und die neue Rolle des CMO |
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| Structural equation models: from paths to networks (Westland 2019) |
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| Success factors for textbooks - an explorative analysis of sales drivers for marketing textbooks |
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| Testing measurement invariance of composites using partial least squares |
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| Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies |
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| Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines |
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