Mouncey, Peter.
VIAF ID: 58512345 (Personal)
Permalink: http://viaf.org/viaf/58512345
Preferred Forms
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- 100 1 _ ‡a Mouncey, Peter
- 100 1 _ ‡a Mouncey, Peter
- 100 1 _ ‡a Mouncey, Peter (sparse)
- 100 1 _ ‡a Mouncey, Peter
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Works
Title | Sources |
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Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from Esomar | |
Market research best practice / ed. by Peter Mouncey, Frank Wimmer. - Chichester, 2007. | |
Marketing accountability. | |
Marketing de resultado : como medir e analisar a efetividade do marketing em sua organização : alinhe as estratégias de marketing aos objetivos empresariais : saiba se o seu marketing é eficaz : contabilize as ações de marketing que implementa | |
Marketing value metrics : a new metrics model to measure marketing effectiveness |