Wierenga, Berend, 1945-
Wierenga, Berend
Wierenga, B.
Wierenga, Berend, 19..-....
Wierenga, B., 1945-
Berend Wierenga
VIAF ID: 48501680 (Personal)
Permalink: http://viaf.org/viaf/48501680
Preferred Forms
- 100 0 _ ‡a Berend Wierenga
- 100 1 _ ‡a Wierenga, B.
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- 100 1 _ ‡a Wierenga, B.
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- 100 1 _ ‡a Wierenga, Berend
- 100 1 _ ‡a Wierenga, Berend
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- 100 1 _ ‡a Wierenga, Berend ‡d 1945-
- 100 1 _ ‡a Wierenga, Berend, ‡d 19..-....
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4xx's: Alternate Name Forms (9)
5xx's: Related Names (2)
Works
Title | Sources |
---|---|
8th annual meeting of the European academy for advanced research in marketing | |
Agricultural marketing and consumer behavior in a changing world | |
Boer en stad : de nieuwe Ruigezandster Polder in Groningen | |
Building stronger channel relationships through information sharing : an experimental study | |
Case-based reasoning systems : from automation to decision-aiding and stimulation | |
Consumentengedrag : theorie, analyse & toepassingen | |
Cost, revenues and profits of sales promotion activities in a grocery channel | |
Dies natalis, 8 november 1995. | |
The effectiveness of case-based reasoning : an application in sales promotion | |
The effectiveness of different mechanisms for integrating marketing and R & D | |
Empirical validity test of the defender model | |
Explaining competitors' reactions to competitive new products: the roles of observables and managerial interpretations | |
Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data | |
Generieke geneesmiddelen : een bedrijfskundige verkenning | |
Handbook of Marketing Decision Models | |
How and when the marketing-R&D interface affects the new product performance of companies | |
How the impact of integration of marketing and R&D differs depending on a firm's resources and its strategic scope | |
The impact of the quality of a marketing decision support system : an experimental study | |
Industriele marketing in Nederland : plaatsbepaling, theoretisch kader en vooronderzoek in de kantoormachinebranche | |
Innovativeness as determinant of firms' financial performance: the view of the financial analyst | |
An integrative perspective on designing management support systems | |
Intra-firm adoption decisions : departmental adoption of the common European currency | |
An investigation of brand choice processes. | |
The key to successful Euromarketing : standardization or customization? | |
Knowledge based systems in marketing : purpose, performance, perceptions and perspectives | |
Kritische succesfactoren bij management van corporate communication : resultaten van een onderzoek naar management van communicatie bij Nederlandse organisaties (MCNO) | |
Kwaliteitsperceptie van voedingsmiddelen : verkennende studie | |
Laudatio ter ere van prof.dr. Sumitro Djojohadikusumo | |
Manager als koorddanser tussen harde data en zachte kennis | |
Marketing decision support systems: adoption, sophistication, use and satisfaction | |
Marketing, ekonomie en bedrijfskunde : een bijzondere drieschaar | |
Marketing in the new millennium : proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam | |
Marketing management support systems : principles, tools, and implementation | |
Marketingonderzoek t.b.v. tweede fase opleiding algemeen management | |
Means-end relations: hierarchies or networks? : an inquiry into the (a)symmetry of means-end relations | |
De Nederlandse termijnmarkt voor aardappelen: gids en risicodekking voor de naturamarkt? | |
New product announcements as market signals : a content analysis in the DRAM chip industry | |
Prediction with neural nets in marketing time series data | |
Rapport van een onderzoek onder bedrijven die informatica diensten aanbieden ten behoeve van marketing | |
Research in competitive marketing behaviour : achievements and directions for progress | |
Sensemaking from actions : deriving organization member's means and ends from their day-to-day behavior | |
Suboptimality of sales promotions and improvement through channel coordination | |
Techniek en marketing | |
Voortgangsverslag VF3 programma : strategie en omgeving | |
When are CRM systems successful? : the perspective of the user and of the organization |