Moorman, Christine.
VIAF ID: 14344450 (Personal)
Permalink: http://viaf.org/viaf/14344450
Preferred Forms
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100 1 _ ‡a Moorman Christine
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100 1 _ ‡a Moorman, Christine
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100 1 _ ‡a Moorman, Christine
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100 1 0 ‡a Moorman, Christine
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100 1 _ ‡a Moorman, Christine
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100 1 _ ‡a Moorman, Christine
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4xx's: Alternate Name Forms (1)
5xx's: Related Names (3)
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American Marketing Association
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Affiliation
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Duke University
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https://d-nb.info/standards/elementset/gnd#affiliation
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Affiliation
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University of Wisconsin-Madison
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https://d-nb.info/standards/elementset/gnd#affiliation
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Affiliation
Works
Title | Sources |
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Assessing marketing strategy performance |
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Competitive responses to external market information flows : the case of the nutrition labeling and education act |
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Customer Data and Privacy : The Insights You Need from Harvard Business Review |
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Getting returns from service quality : is the conventional wisdom wrong? |
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Handbook on customer centricity : strategies for building a customer-centric organization |
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Inter-organizational cooperation and interactive marketing |
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Organizational improvisation in new product development |
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The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper |
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Relationships between providers and users of market research : the role of personal trust |
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Sec. de: Estratégia de fora para dentro... 2013 |
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Strategic market management |
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Strategy from the outside in : profiting from customer value |
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아웃사이드 인 전략 와튼스쿨 최고의 마케팅 명강의 |
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