69991668

Title	Sources
Advertising's affective qualities and consumer response
Anomalies in estimates of cross-price elasticities for marketing mix models: theory and empirical test
Behavioral and management science in marketing
Czym jest marketing? / oprac. Alvin J. Silk. - Poznań, 2008.
Intermedia substitutability and market demand by national advertisers
Measuring influence in organizational purchase decisions
Measuring the "qualitative value" of medical journals as advertising vehicles
On the reliability and predictive validity of purchase intention measures
Philip Kotler. Vol. 5. - New Delhi [etc.], 2012.
Scale and scope economies in the global advertising and marketing services business
Scale and scope effects on advertising agency costs
Structure of repeat buying for new packaged goods
What is marketing?

Kalwani, Manohar U. ‎(6)
Davis, Harry L. ‎(5)
Berndt, Ernst R. ‎(5)
Zdziemborska, Anna. ‎(4)
Vavra, Terry G. ‎(2)
Purdue University ( West Lafayette). Krannert Graduate School of Management ‎(2)
Klein, Lisa R. ‎(2)
Institute of Management Sciences. College on Marketing ‎(2)
Institute for Research in the Behavioral, Economic, and Management Sciences ‎(2)
Kotler, Philip (1931- ). ‎(1)

View the list below for more details.

Low

High

The flags indicate which authority file had at least some publications from the country or region:

National Bureau of Economic Research ; NBER [Host] ‎(6)
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ‎(6)
Wiley ‎(5)
Dom Wydawniczy REBIS ‎(4)
NBER ‎(2)
MASSACHUSETTS INSTIT OF TECHNOLOGY, CAMBRIDGE ‎(2)
Marketing Science Institute ‎(2)
Joel Weissman (jweissman@partners.org) is an associate professor in the Department of Medicine, Harvard Medical School, and a member of the school's Department of Health Care Policy and of the Institute for Health Policy, Massachusetts General Hospital. David Blumenthal is aprofessor in the Department of Medicine and a member of the Department of Health Care Policy and the Institute for Health Policy. Alvin Silk is the Lincoln Filene Professor Emeritus in the Harvard Graduate School of Business Administration. Kinga Zapert is vice president for health policy research at Harris Interactive in New York City, where Michael Newman is a senior research manager and Robert Leitman, division president, Health Care. Sandra Feibelmann is a member of the Institute for Health Policy. ‎(2)
SAGE ‎(1)
Harvard Business School Press ‎(1)
Bookman ‎(1)

VIAF