273455026

Title	Sources
The application of regression analysis
Asymmetric market share modeling with many competitive items using market level scanner data
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Building models for marketing decisions: past, present and future
Dangers in using market-level data for determining promotion effects : working paper
Diagnosing competitive reactions using (aggregated) scanner data
Econometric modeling of individual and group multiattribute utility functions
Effektiviteit en efficiency in marketing
The estimation of pre- and postpromotion dips with store-level scanner data
Firm effects and industry effects in the analysis of market structure and profitability
The impact of business objectives and the time horizon of performance evaluation on pricing behavior
Is 3/4 of the sales promotion bump due to brand switching? No it is 1/3
Market segmentation via derived importance weights
The measurement of industry advertising effects
Partial pooling: a heuristic, 1973.
Pooling issues and methods in regression analysis with examples in marketing research
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
Semiparametric analysis to estimate the deal effect curve
Testing causality between marketing variables using scanner data
Varying parameter models to accommodate dynamic promotion effects

Krannert Graduate School of Industrial Administration, Purdue University ‎(7)
Allyn and Bacon ‎(7)
University of Groningen ‎(6)
Marketing Science Institute ‎(6)
Rijksuniversiteit Groningen ; Universiteitsbibliotheek] [Host] ‎(3)
Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ‎(3)
University of Groningen. Institute of Economic Research ‎(2)
Tilburg University ‎(2)
Kluwer Academic Publishers ‎(1)

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