Institute of Marketing
Institute of Marketing (Maidenhead)
Institute of Marketing (London)
VIAF ID: 152216970 (Corporate)
Permalink: http://viaf.org/viaf/152216970
Preferred Forms
- 110 2 _ ‡a Institute of Marketing
- 110 2 _ ‡a Institute of Marketing
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- 110 2 _ ‡a Institute of Marketing ‡g London
4xx's: Alternate Name Forms (3)
5xx's: Related Names (4)
- 510 2 _ ‡a Chartered Institute of Marketing
- 510 2 _ ‡a Chartered Institute of Marketing ‡4 nach ‡4 https://d-nb.info/standards/elementset/gnd#succeedingCorporateBody ‡e Nachfolger
- 510 2 _ ‡a Institute of Marketing and Sales Management
- 551 _ _ ‡a London ‡4 orta ‡4 https://d-nb.info/standards/elementset/gnd#placeOfBusiness
Works
Title | Sources |
---|---|
Behavioural aspects of marketing | |
Case studies in marketing, advertising, and public relations | |
Chartered Institute of Marketing/Butterworth-Heinemann marketing series | |
CIM series | |
Copywriting | |
Essentials of statistics in marketing | |
The fundamentals and practice of marketing | |
Glossary of marketing terms | |
How British Industry buys: | |
The industrial buying decision: implications for the sales approach in industrial marketing | |
The International marketing digest, 1990: | |
Marketing & management: a world register of organisations; | |
Marketing and distribution abstracts | |
Marketing in the not-for-profit sector | |
Marketing plans : how to prepare them, how to use them | |
Marketing research for managers | |
Marketing series (London, England) | |
MDA | |
The Practice of advertising | |
The Practice of Public Relations | |
Profitable product management | |
UK marketing & planning map | |
The use of network analysis in marketing |