Wunderman, Lester.
Wunderman, Lester, 1920-....
Lester Wunderman Creator of modern-day direct marketing
VIAF ID: 85419590 ( Personal )
Permalink: http://viaf.org/viaf/85419590
Preferred Forms
- 100 0 _ ‡a Lester Wunderman ‡c Creator of modern-day direct marketing
- 200 _ | ‡a Wunderman ‡b Lester
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- 100 1 _ ‡a Wunderman, Lester
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- 100 1 _ ‡a Wunderman, Lester
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- 100 1 _ ‡a Wunderman, Lester
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- 100 1 _ ‡a Wunderman, Lester ‡d 1920-...
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- 100 1 _ ‡a Wunderman, Lester, ‡d 1920-....
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4xx's: Alternate Name Forms (7)
5xx's: Related Names (1)
- 510 2 _ ‡a Wunderman (Firm)
Works
Title | Sources |
---|---|
African art of the Dogon : the myths of the cliff dwellers | |
Being direct : making advertising pay | |
Direct marketing : reklama, která se zaplatí | |
Dogon art : new acquisitions in the Wunderman collection 1974 | |
Marketing direto : uma estratégia de lucros para empresas e clientes | |
Wandāman no uru kōkoku : Kokyaku no kokoro o tsukamu māketingu | |
ワンダーマンの「売る広告」 : 顧客の心をつかむマーケティング | |
「売る広告」への挑戦 : ダイレクトマーケティングの父・ワンダーマン自伝 |