Webster, Richard, 1878-
Webster, Richard
Richard Webster American scholar of marketing (1878–1965)
VIAF ID: 8238797 ( Personal )
Permalink: http://viaf.org/viaf/8238797
Preferred Forms
4xx's: Alternate Name Forms (5)
Works
Title | Sources |
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Advertising to the thin-market | |
Dictionary of marketing terms, United States usage. | |
Setting advertising appropriations; a critical summary of the existing information on the subject and an analytical and topical reading guide. |