DeSarbo, Wayne S.
DeSarbo, Wayne.
Wayne DeSarbo
VIAF ID: 76468126 ( Personal )
Permalink: http://viaf.org/viaf/76468126
Preferred Forms
- 200 _ | ‡a DeSarbo ‡b Wayne S.
- 100 1 0 ‡a DeSarbo, Wayne
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- 100 1 _ ‡a DeSarbo, Wayne
- 100 1 _ ‡a DeSarbo, Wayne
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- 100 1 _ ‡a DeSarbo, Wayne S. (sparse)
- 100 1 _ ‡a DeSarbo, Wayne S.
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- 100 0 _ ‡a Wayne DeSarbo
4xx's: Alternate Name Forms (8)
5xx's: Related Names (3)
- 510 2 _ ‡a Graduate School of Arts and Sciences, University of Pennsylvania
- 510 2 _ ‡a Wharton School
- 510 2 _ ‡a Wharton School ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
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Adaptive multidimensional scaling: the spatial representation of brand consideration and dissimilarity judgments | |
A constrained unfolding methodology for ... 1985 | |
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps | |
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning | |
A latent class binomial logit methodology for the analysis of paired comparison choice data | |
A mixture likelihood approach for generalized linear models | |
Naresh K. Malhotra | |
Research methodology : conjoint analysis, multidimensional scaling, and related techniques | |
Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model | |
A review of recent developments in latent class regression models | |
Semiparametric estimation of (constrained) ultrametric trees | |
Three-way scaling and clustering |