Rust, Roland T.
Rust, Roland T., 1952-....
Roland Rust American marketing scientist and consultant
Roland T. Rust
VIAF ID: 315227453 ( Personal )
Permalink: http://viaf.org/viaf/315227453
Preferred Forms
- 100 0 _ ‡a Roland Rust ‡c American marketing scientist and consultant
- 100 0 _ ‡a Roland T. Rust
- 200 _ | ‡a Rust ‡b Roland T.
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- 100 1 _ ‡a Rust, Roland T
- 100 1 _ ‡a Rust, Roland T
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- 100 1 _ ‡a Rust, Roland T.
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- 100 1 _ ‡a Rust, Roland T.
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- 100 1 _ ‡a Rust, Roland T.
- 100 1 _ ‡a Rust, Roland T.
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- 100 1 _ ‡a Rust, Roland T., ‡d 1952-....
4xx's: Alternate Name Forms (6)
5xx's: Related Names (4)
- 510 2 _ ‡a Owen Graduate School of Management ‡g Nashville, Tenn. ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Robert H. Smith School of Business ‡g College Park, Md. ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a University of North Carolina at Chapel Hill ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a The University of Texas at Austin ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
---|---|
Advertising media models : a practical guide | |
An audience flow model of television viewing behavior, 1981: | |
Customer equity management | |
Driving customer equity : how customer lifetime value is reshaping corporate strategy | |
E-Service, 2002: | |
The feeling economy : how artificial intelligence is creating the era of empathy | |
Getting returns from service quality : is the conventional wisdom wrong? | |
Handbook of service marketing research | |
Jak mierzyć efekty marketingu | |
Kasutamā ekuiti : Burando kokyaku kachi ritenshon o tōgōsuru | |
Maximaliseren van klantenrelaties : hoe customer equity de ondernemingsstrategie verandert | |
Nie dodawaj kolejnych funkcji : twój produkt może stać się zbyt skomplikowany | |
A probabilistic measure of model superiority | |
Return on quality : measuring the financial impact of your company's quest for quality | |
Service quality : new directions in theory and practice | |
O valor do cliente : o modelo que está reformulando a estratégia corporativa | |
Zmiana podejścia do marketingu | |
고객가치 관리와 고객마케팅 전략 | |
カスタマー・エクイティ : ブランド、顧客価値、リテンションを統合する |