Jacoby, Jacob.
Jacoby, Jacob Jack
Jacob Jacoby American social psychologist and professor in retail management and consumer behavior
VIAF ID: 59156379 ( Personal )
Permalink: http://viaf.org/viaf/59156379
Preferred Forms
- 100 0 _ ‡a Jacob Jacoby ‡c American social psychologist and professor in retail management and consumer behavior
- 200 _ | ‡a Jacoby ‡b Jacob Jack
- 100 1 _ ‡a Jacoby, Jacob
- 100 1 _ ‡a Jacoby, Jacob
- 100 1 _ ‡a Jacoby, Jacob
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- 100 1 _ ‡a Jacoby, Jacob
- 100 1 _ ‡a Jacoby, Jacob Jack
- 100 1 _ ‡a Jacoby, Jacob Jack
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4xx's: Alternate Name Forms (6)
5xx's: Related Names (2)
Works
Title | Sources |
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Attitudes, brand loyalty, and perceived risk | |
An attitudinal model of brand loyalty : conceptual underpinnings and instrumentation research | |
Brand loyalty, c1978:t.p. (Jacob Jacoby; Purdue Univ.) | |
Brand loyalty : measurement and management | |
The comprehension and miscomprehension of print communications : an investigation of mass media magazines | |
The fourth P : advertising and personal selling | |
Helping define the field and expand its horizons | |
Information overload and quality perception | |
Legal considerations applying to consumer decision making and purchase behavior | |
Methods and measures : selected papers | |
Montmusard, suburb of crusader acre : the first stage of its development | |
Perceived quality : how consumers view stores and merchandise | |
Personal selling : theory, research, and practice | |
Pre-decision information accessing and behavioal process technology (BPT) | |
Theory construction and model-building skills : a practical guide for social scientists | |
Trademark surveys, 2013- : | |
상표충성도의 측정과 경영 |