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Valette, Isabelle BIBSYS Sudoc [ABES], France

VIAF ID: 59149106223668491817 (Personal)

Permalink: http://viaf.org/viaf/59149106223668491817

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Title Sources
The concept of congruence in the marketing literature BIBSYS
Image congruence : a study of how brand knowledge affects consumers choice BIBSYS
Rythme Sudoc [ABES], France

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