Shankar, Venkatesh, 1962-
Shankar, Venkatesh
Venkatesh Shankar
Venkatesh Shankar American business theorist
VIAF ID: 53781352 ( Personal )
Permalink: http://viaf.org/viaf/53781352
Preferred Forms
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- 100 1 _ ‡a Shankar, Venkatesh ‡d 1962-
- 100 1 _ ‡a Shankar, Venkatesh ‡d 1962-
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- 100 1 _ ‡a Shankar, Venkatesh, ‡d 1962-
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- 100 1 _ ‡a Shankar, Venkatesh, ‡d 1962-
- 100 0 _ ‡a Venkatesh Shankar
- 100 0 _ ‡a Venkatesh Shankar ‡c American business theorist
4xx's: Alternate Name Forms (2)
5xx's: Related Names (5)
- 510 2 _ ‡a Massachusetts Institute of Technology ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Northwestern University
- 510 2 _ ‡a Robert H. Smith School of Business (College Park, Md.)
- 510 2 _ ‡a Robert H. Smith School of Business ‡g College Park, Md. ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Texas A&M University ‡b Mays Business School ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
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Creating and managing the product mix | |
Dimensions and determinants of retailer pricing strategy and tactics | |
Handbook of marketing strategy | |
Marketing spending for new product introduction, c1998: | |
Philip Kotler | |
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior |