Kaplan, Andreas M., 1977-
Kaplan, Andreas 1977-
Andreas M. Kaplan deutscher Wirtschaftswissenschaftler und Professor für Marketing
Kaplan, Andreas M.
Kaplan, Andreas
VIAF ID: 417159478157127990005 ( Personal )
Permalink: http://viaf.org/viaf/417159478157127990005
Preferred Forms
- 100 0 _ ‡a Andreas M. Kaplan ‡c deutscher Wirtschaftswissenschaftler und Professor für Marketing
- 100 1 _ ‡a Kaplan , Andreas M.
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- 100 1 _ ‡a Kaplan, Andreas
- 100 1 _ ‡a Kaplan, Andreas M.
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- 100 1 _ ‡a Kaplan, Andreas ‡d 1977-
- 100 1 _ ‡a Kaplan, Andreas ‡d 1977-
4xx's: Alternate Name Forms (101)
5xx's: Related Names (3)
- 510 2 _ ‡a ESCP Europe Business School ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Kühne Logistics University ‡g Hamburg ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 551 _ _ ‡a München ‡4 ortg ‡4 https://d-nb.info/standards/elementset/gnd#placeOfBirth
Works
Title | Sources |
---|---|
Aller-retour du réel au virtuel : de la customisation de masse, du marketing relationnel et des mondes virtuels | |
Artificial intelligence, business and civilization : our fate made in machines | |
Brand conversation in the light of face-work theory : the effect of brand's interactional strategy on consumer's attitude. | |
Business schools post-COVID-19 : A blueprint for survival | |
La conversation de marque à la lumière de la théorie du face-work : impact de la stratégie d'interaction des marques sur l'attitude des internautes | |
Digital transformation and disruption of higher education | |
European business and management, 2016: | |
Higher education at the crossroads of disruption : the university of the 21st century | |
Marketing des médias sociaux |