Lambin, Jean-Jacques, 1933-. | Marketing stratégique : une perspective européenne
VIAF ID: 288163159946401640002 ( Work )
Permalink: http://viaf.org/viaf/288163159946401640002
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Author
:
Lambin, Jean-Jacques,
Language | Title | Expression | Sources |
---|---|---|---|
(fr.) | Marketing stratégique et opérationnel | ||
Japanese | Senryakuteki Māketingu | Miura :1990 | |
English | Marketing strategy | ||
English | Strategic marketing management | 1996 | |
Italian | Marketing strategico e operativo : market-driven management | 2004 | |
English | Strategic marketing : a European approach | 1993 | |
Italian | Marketing strategico : una prospettiva europea | 1996 | |
(pol.) | Strategiczne zarządzanie marketingowe | ||
Japanese | 戦略的マーケティング | 三浦 :1990 |