Jones, John Philip
Jones, John Philip, 1930-
جونز، جون فيليب، 1930-
John Philip Jones americký marketingový odborník britského původu, autor a editor publikací z oblasti reklamy, marketingu a řízení značky
VIAF ID: 2642734 ( Personal )
Permalink: http://viaf.org/viaf/2642734
Preferred Forms
- 100 0 _ ‡a John Philip Jones ‡c americký marketingový odborník britského původu, autor a editor publikací z oblasti reklamy, marketingu a řízení značky
- 200 _ | ‡a Jones ‡b John Philip ‡f 1930-....
-
- 100 1 _ ‡a Jones, John Philip
-
-
- 100 1 _ ‡a Jones, John Philip
- 100 1 _ ‡a Jones, John Philip
-
-
- 100 1 _ ‡a Jones, John Philip
-
-
-
- 100 1 _ ‡a Jones, John Philip ‡d 1930-
- 100 1 _ ‡a Jones, John Philip, ‡d 1930-
-
- 100 1 _ ‡a Jones, John Philip, ‡d 1930-
-
-
-
-
- 100 0 _ ‡a جونز، جون فيليب، ‡d 1930-
-
4xx's: Alternate Name Forms (9)
Works
Title | Sources |
---|---|
The advertising business : operations, creativity, media planning, integrated communications | |
Advertising organizations and publications a resource guide | |
Battles of a gunner officer : Tunisia, Sicily, Normandy, and the long road to Germany | |
Burning tanks and an empty desert, 2015: | |
The Cauldron of war, 1914-1918 | |
Does it pay to advertise? c1989:t.p. (John Philip Jones) p. 381 (b. 1930) | |
Does it pay to advertise? : cases illustrating successful brand advertising | |
Fables, fashions, and facts about advertising : a study of 28 enduring myths | |
Getting it right the first time : can we eliminate ineffective advertising before it is run? | |
How advertising works : the role of research | |
How much is enough? : getting the most from your advertising dollar | |
How to use advertising to build strong brands | |
International advertising : realities and myths | |
Jak działa reklama | |
Keynes's vision : why the Great Depression did not return | |
Kōkoku ga kiku toki : Kōkoku ga uriage ni kiyosuru tashikana shōmei | |
Macht sich Werbung bezahlt? Die Praxis erfolgreicher Kommunikation: 19 beispielhafte Kampagnen | |
Manzokudekiru kōkoku kōka to yosan | |
n85230245 | |
Powerful brands | |
A publicidade como negócio : operações, criatividade, planejamento de mídia, comunicações integradas | |
A Publicidade na construção de grandes marcas : brand equity, comunicação integrada, novas marcas, marcas maduras, novos segmentos | |
Quando a propaganda funciona : novas provas de que a publicidade estimula as vendas | |
Queen Victoria's paladins : Garnet Wolseley and Frederick Roberts | |
successes and sacrifices of the British Army in 1914 soldiers marching, all to die | |
The ultimate secrets of advertising | |
Unpublished journal of Major John Sylvanus MacGill | |
What's in a brand? : building brand equity through advertising | |
What's in a name? 1986:CIP t.p. (John Philip Jones, Newhouse Sch. of Pub. Communications, Syracuse) | |
What's in a name? Advertising and the concept of brands | |
When ads work. | |
When ads work : new proof that advertising triggers sales | |
Рекламный бизнес : деятельность рекламных агентств, создание рекламы, медиа-планирование, интегрированные коммуникации | |
التسويق و الاعلان و اثرهما على المستهلك : دليل جديد على ان الاعلان يطلق المبيعات | |
광고, 결정적 비밀 큰글씨책 | |
광고에 대한 신화와 사실 | |
広告が効くとき : 広告が売上に寄与する確かな証明 | |
満足できる広告効果と予算 : 広告の経済性をいかに高めるか? |