Malthouse, Edward C.
Edward C. Malthouse American statistician and media marketing researcher
VIAF ID: 213145542684396641803 (Personal)
Permalink: http://viaf.org/viaf/213145542684396641803
Preferred Forms
- 100 0 _ ‡a Edward C. Malthouse ‡c American statistician and media marketing researcher
-
- 100 1 _ ‡a Malthouse, Edward C.
- 100 1 _ ‡a Malthouse, Edward C.
-
-
4xx's: Alternate Name Forms (2)
Works
Title | Sources |
---|---|
Keypress-Based Musical Preference Is Both Individual and Lawful. | |
Limitations of nonlinear PCA as performed with generic neural networks | |
Marketing in the new economy | |
Medill on media engagement, 2010: | |
Opportunities for and Pitfalls of Using Big Data in Advertising Research | |
Philip Kotler. Vol 7. - New Delhi [etc.], 2012. | |
Segmentation and lifetime value models using SAS® |