Peters, Kay
Kay Peters
VIAF ID: 204217430 (Personal)
Permalink: http://viaf.org/viaf/204217430
Preferred Forms
- 100 0 _ ‡a Kay Peters
- 100 1 _ ‡a Peters, Kay
4xx's: Alternate Name Forms (12)
5xx's: Related Names (3)
- 510 2 _ ‡a Centrum für Interaktives Marketing und Medienmanagement ‡g Münster (Westf) ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Graduate School of Management, University of California Davis, USA ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Hamburg Center for Health Economics ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
---|---|
Essays on innovation and communication | |
Heterogeneous Response Functions in Advertising | |
Is there more to international Diffusion than Culture? An investigation on the Role of Marketing and Industry Variables | |
Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce - Was eingetreten ist und was dem Handel noch bevorsteht |