Barwise, Patrick.
Barwise, T. P.
Barwise, Patrick 1946-
Patrick Barwise British professor
VIAF ID: 166941761 ( Personal )
Permalink: http://viaf.org/viaf/166941761
Preferred Forms
- 200 _ | ‡a Barwise ‡b Patrick
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- 100 1 _ ‡a Barwise, Patrick
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- 100 1 _ ‡a Barwise, Patrick
- 100 1 _ ‡a Barwise, Patrick
- 100 1 _ ‡a Barwise, Patrick
- 100 1 _ ‡a Barwise, Patrick
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- 100 1 _ ‡a Barwise, Patrick
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- 100 1 _ ‡a Barwise, Patrick ‡d 1946-
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- 100 1 _ ‡a Barwise, T. P.
- 100 0 _ ‡a Patrick Barwise ‡c British professor
4xx's: Alternate Name Forms (10)
Works
Title | Sources |
---|---|
Accounting for brands | |
Beyond the familiar : long-term growth through customer focus and innovation | |
Impact on user charges of the extended use of on-line information services final report | |
Improving the role and practice of marketing | |
Kluczowa rzecz, o której trzeba pamiętać, budując wartość marki | |
Korekara no 10nen wa omoshiroi : Sekai no zunō ga kinmirai o yomitoku : Catch the future | |
Media | |
n80093074 | |
Online searching, c1979: | |
Predictions. | |
Simply better, c2004: | |
Simply better : winning and keeping customers by delivering what matters most | |
Strategic decisions | |
Television and its audience | |
Terebi shichō no kōzō | |
Twelve powers of a marketing leader | |
Unique value : the secret of all great business strategies | |
The war against the BBC : how an unprecedented combination of hostile forces is destroying Britain's greatest cultural institution -- and why you should care | |
기업을 성공으로 이끄는 더 나은 전략 | |
これからの10年はおもしろい : 世界の頭脳が近未来を読み解く : Catch the future | |
テレビ視聴の構造 : 多メディア時代の「受け手」像 |