Marketing Science Institute
Marketing Science Institute (Cambridge Mass.)
Marketing Science Institute a corporate-membership-based organization founded in 1961
VIAF ID: 124277225 ( Corporate )
Permalink: http://viaf.org/viaf/124277225
Preferred Forms
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- 110 2 _ ‡a Marketing Science Institute
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- 110 2 _ ‡a Marketing Science Institute
- 110 2 _ ‡a Marketing Science Institute
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- 110 2 _ ‡a Marketing Science Institute
- 110 2 _ ‡a Marketing Science Institute
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- 110 2 _ ‡a Marketing Science Institute ‡c a corporate-membership-based organization founded in 1961
4xx's: Alternate Name Forms (6)
Works
Title | Sources |
---|---|
2001 Report summaries collection | |
Advertising and consumer psychology | |
Analytic approaches to ... 1979: | |
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns | |
Assessing marketing strategy performance | |
Backward framing through memory construction | |
Behavioral explanations for asymmetric price competition | |
The bibliography of marketing research methods | |
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling | |
Brand policy determination | |
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions | |
Cognitive and affective responses to advertising | |
Conference summary | |
Consumerism and beyond : research perspectives on the future social environment : proceedings of conference | |
The consumption of household durables : a behavioral review | |
Customer profitability in a supply chain | |
Determinants of food consumption in American households | |
Developing a market orientation | |
The dialogue that happened : proceedings of Workshop on the Private Costs of Regulation | |
Dimensions and determinants of retailer pricing strategy and tactics | |
The effects of national culture on organizational responses to the marketing concept | |
Experiments on the value of information in simulated marketing environments | |
Field experiments with uni- and multi-inventory adaptive survey designs for likert-type data | |
From decision support to decision automation : a 2020 vision | |
The impact of marketing policy on promotional price elasticities and baseline sales | |
The incumbent's curse? : incumbency, size and radical product innovation | |
Industrial buying and creative marketing | |
Innovative market research for breakthrough product design | |
Insights from MSI. | |
Interfunctional rivalry and the use of market information by R&D managers : the effects of managerial actions | |
International marketing : managerial issues, research, and opportunities | |
Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies | |
Mark. Public Policy Conf. proc. | |
Market knowledge management | |
Marketing and the public interest : proceedings of a symposium | |
Marketing development in the European ... 1964. | |
Marketing's influence within the firm | |
A model of customer satisfaction with service encounters involving failure and recovery | |
MSI reports | |
Multinational product management | |
A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance | |
New but not improved : factors that affect the development of meaningful line extensions | |
Newsletter | |
Nonverbal communication in advertising | |
Paradoxes of technology : consumer cognizance, emotions, and coping strategies | |
Personal selling in a modern perspective | |
Point of view | |
Price-matching refund policies as signals of store price image | |
Pricing | |
The primacy of the idea itself as a predictor of new product success | |
Product life cycles | |
Promotional decisions using mathematical models. | |
Reflections on the futures of marketing : practice and education | |
Rep. - Mark. Sci. Inst. | |
Report (Marketing Science Institute) | |
Report (Marketing Science Institute : Online) | |
Research program | |
Review | |
Shopping behavior and consumer preference for store price format : why 'large basket' shoppers prefer EDLP | |
Slotting allowances and fees : schools of thought and the views of practicing managers | |
Social alliances : company/ nonprofit collaboration | |
Special report | |
Success in high technology markets : is marketing capability critical? | |
Testing a conceptual framework for consumer service marketing | |
Transaction decoupling : the effects of price bundling on the decision to consume | |
Trust and consern in consumers' perceptions of marketing information management practices | |
Using conjoint analysus to help design product platforms | |
Working paper | |
The world according to e : e-commerce and e-customers | |
Young scholars program : January 11-14, 2001, Marriott Hotel, Park City, Utah |