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Mokaddem, Sarra, 1986-.... Sudoc [ABES], France

VIAF ID: 117150565729906252555 (Personal)

Permalink: http://viaf.org/viaf/117150565729906252555

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Analyse de l'échec des innovations dans un marché en émergence : approche intégratrice aux niveaux individuel et collectif Sudoc [ABES], France
To what extent an inclusive approach in marketing work and sociology of innovation, combining the individual and collective levels, it captures the resistance to the construction of a new solution in an emerging market ?. Sudoc [ABES], France

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