Moorman, Christine.
VIAF ID: 14344450 (Personal)
Permalink: http://viaf.org/viaf/14344450
Preferred Forms
- 100 1 _ ‡a Moorman Christine
- 100 1 0 ‡a Moorman, Christine
- 100 1 _ ‡a Moorman, Christine
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- 100 1 _ ‡a Moorman, Christine
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- 100 1 _ ‡a Moorman, Christine
- 100 1 _ ‡a Moorman, Christine
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4xx's: Alternate Name Forms (1)
5xx's: Related Names (3)
- 510 2 _ ‡a American Marketing Association ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Duke University ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a University of Wisconsin-Madison ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
---|---|
Assessing marketing strategy performance | |
Competitive responses to external market information flows : the case of the nutrition labeling and education act | |
Customer Data and Privacy : The Insights You Need from Harvard Business Review | |
Getting returns from service quality : is the conventional wisdom wrong? | |
Handbook on customer centricity : strategies for building a customer-centric organization | |
Inter-organizational cooperation and interactive marketing | |
Organizational improvisation in new product development | |
The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper | |
Relationships between providers and users of market research : the role of personal trust | |
Sec. de: Estratégia de fora para dentro... 2013 | |
Strategic market management | |
Strategy from the outside in : profiting from customer value | |
아웃사이드 인 전략 와튼스쿨 최고의 마케팅 명강의 |