Franke, George.
VIAF ID: 55689285 (Personal)
Permalink: http://viaf.org/viaf/55689285
Preferred Forms
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- 100 1 _ ‡a Franke, George
- 100 1 _ ‡a Franke, George
- 100 1 _ ‡a Franke, George
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4xx's: Alternate Name Forms (1)
Works
Title | Sources |
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An empirical examination of cognitive, attitudinal, and behavioral responses to threat appeals in marketing | |
Instructor's manual with case commentaries / George Franke, Gordon H. G. McDougall. - Scarborough. Ontario, cop. 1992. | |
Marketing : an introduction | |
Marketing, Canadian second edition, Gordon H.G. McDougall, Philip Kotler, Gary Armstrong. | |
Principles of marketing, fourth ed., 1989: |