Neslin, Scott A., 1952-....
Neslin, Scott A.
Scott Neslin American economists
VIAF ID: 38480770 ( Personal )
Permalink: http://viaf.org/viaf/38480770
Preferred Forms
- 100 1 _ ‡a Neslin, Scott A.
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- 100 1 _ ‡a Neslin, Scott A. ‡d 1952-
- 100 1 _ ‡a Neslin, Scott A. ‡d 1952-
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- 100 1 _ ‡a Neslin, Scott A., ‡d 1952-
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- 100 1 _ ‡a Neslin, Scott A., ‡d 1952-....
- 100 0 _ ‡a Scott Neslin ‡c American economists
4xx's: Alternate Name Forms (3)
Works
Title | Sources |
---|---|
Database Marketing Analyzing and Managing Customers | |
The history of marketing science | |
A product-market-based measure of brand equity | |
ROI analysis of pharmaceutical promotion (RAPP) : an independent study | |
Sales promotion : concepts, methods, and strategies |