54363318

Title	Sources
Bibliographic Source: How brands become icons
Burando ga shinwa ni naru hi
Como as marcas se tornam ícones : os príncipios do branding cultural
The consumer society reader, 2000:
Cultural strategy : using innovative ideologies to build breakthrough brands
How brands become icons / Douglas B. Holt. - Boston, Mass., 2004.
How brands become icons : the principles of cultural branding
n00093389
ブランドが神話になる日

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Oxford University Press ‎(17)
Harvard Business School Press ‎(16)
The New Press ‎(6)
ランダムハウス講談社 ‎(2)
Randamu Hausu Kōdansha ‎(2)
New Press : Distributed by W.W. Norton ‎(2)
UNIVERSITY OF CHICAGO PRESS ‎(1)
Said Business School, Oxford University, England. doug.holt@sbs.ox.ac.uk ‎(1)
pDOUGLAS B. HOLT/p pCRAIG J. THOMPSON*/p p*Douglas B. Holt is L'Oreal Professor of Marketing at the University of Oxford, Park End Street, Oxford OX1 1HP UK (doug.holt@sbs.ox .ac.uk). Craig J. Thompson is Churchill Professor of Marketing at the University of Wisconsin-Madison, 975 University Ave, Madison, WI 53706 (cthompson@bus.wisc.edu). The authors thank the two editors, the associate editor, and the reviewers for their constructive comments./p ‎(1)
pDOUGLAS B. HOLT*/p p*Douglas B. Holt is an assistant professor at the Harvard Business School, Soldiers Field, Boston, MA 02163; e-mail address: (dholt@ hbs.edu). Earlier versions of this article were presented to the 1997 Association for Consumer Research Conference, the Unit for Criticism and Interpretive Theory Colloquium at the University of Illinois, and the Department of Marketing, University of Wisconsin-Madison. Norm Denzin, Tuba Ustiner, and G. Michael Genett provided valuable comments. Generous and stimulating comments by the editors and reviewers of this article are gratefully acknowledged./p ‎(1)
Cultrix ‎(1)

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