Rossiter, John R.
Rossiter, John
VIAF ID: 60349052 ( Personal )
Permalink: http://viaf.org/viaf/60349052
Preferred Forms
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- 100 1 _ ‡a Rossiter, John
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- 100 1 _ ‡a Rossiter, John R
- 100 1 _ ‡a Rossiter, John R.
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- 100 1 _ ‡a Rossiter, John R.
- 100 1 _ ‡a Rossiter, John R.
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- 100 1 _ ‡a Rossiter, John R.
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4xx's: Alternate Name Forms (9)
Works
Title | Sources |
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The a-b-e model of benefit focus in advertising | |
Advanced media planning | |
Advertising communications & promotion management | |
Ethnicity in business and consumer behavior | |
Kokoku komyunikeshon seiko no hosoku : Riron to deta no urauchi de anata no jitsumu o tsuyoku suru. | |
Marketing communications : objectives, strategy, tactics | |
Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics | |
n79012664 | |
New directions in advertising: how theory can improve practice | |
Senryakuteki māketingu komyunikēshon : IMC no riron to jissai | |
Televised medicine advertising and children, 1979: | |
The VisCAP advertising presenter model: an experimental test | |
Wymuszanie odpowiedzi w ankietach internetowych | |
Реклама и продвижение товаров | |
広告コミュニケーション成功の法則 : 理論とデータの裏打ちで、あなたの実務を強くする。 | |
广告沟通与促销管理 | |
戦略的マーケティング・コミュニケーション : IMCの理論と実際 |