Pessemier, Edgar A., 1922-....
Pessemier, Edgar A.
VIAF ID: 92370043 (Personal)
Permalink: http://viaf.org/viaf/92370043
Preferred Forms
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- 100 1 _ ‡a Pessemier, Edgar A, ‡d 1922-
- 100 1 _ ‡a Pessemier, Edgar A.
- 100 1 _ ‡a Pessemier, Edgar A.
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- 100 1 _ ‡a Pessemier, Edgar A.
- 100 1 0 ‡a Pessemier, Edgar A., ‡d 1922-
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- 100 1 _ ‡a Pessemier, Edgar A., ‡d 1922-....
4xx's: Alternate Name Forms (9)
Works
Title | Sources |
---|---|
Complements and substitutes; an exploratory analysis | |
Data models and analytic models for product maps | |
La décision de lancement d'un nouveau produit : une approche analytique | |
The effects of information on perceptions and preferences for new choice objects | |
An empirical investigation of the reliability and stability of selected activity and attitude measures | |
Evaluating correlated outcomes and sources of new information | |
Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy. | |
An experimental study of relationships between attitudes, brand preference and choice | |
An integrated examination of media approaches to market segmentation | |
Issues in marketing's use of multi-attribute attitude models | |
The management of grocery inventories in supermarkets. | |
Managerial aspects of market structure analysis and market maps | |
Marketing applications of self-designated occupation skill variables | |
A measurement and composition model for individual choice among social alternatives | |
Models for new-product decisions | |
Multi-attribute models for predicting individual preference and choice | |
New-product decisions | |
New-product decisions an analytical approach | |
New-product ventures : the practice of business | |
Predicting brand purchase behavior : a marketing application of the Schönemann-Wang unfolding model | |
Pretesting the acceptance of innovations | |
Product management : strategy and organization | |
Product planning and management : designing and delivering value | |
Product policy | |
Profiles of market segments and product competitive structures | |
Response rates in mail surveys : a review and survey | |
Retail assortments-some theoretical and applied problems | |
Retail patronage behavior | |
Shin seihin kaihatsu no ishi kettei | |
Simulation methods as an aid to designing market map studies : a managerial review | |
Single subject discriminant configurations: an examination of reliability, validity, and joint-space implications | |
Stochastic properties of changing preferences | |
Store image and positioning | |
STRATOP : a model for designing effective product and communication strategies | |
A taxonomy of magazine readership applied to problems in marketing strategy and media selection | |
Tying marketing science with marketing practice : research directions, applications needs | |
Understanding and analyzing contingency data | |
Varied consumer behavior, an empirical study, 1981: | |
Varied consumer behavior : some theories, measurement methods, and models | |
Will the real consumer-activist please stand up: an examination of consumers' opinions about marketing practices and their relationships to individual attitudes and behavior | |
新製品開発の意思決定 : その解析的アプローチ |