Ramesh Kumar, S.
VIAF ID: 9496498 ( Personal )
Permalink: http://viaf.org/viaf/9496498
Preferred Forms
- 100 1 _ ‡a Ramesh Kumar, S.
- 100 1 _ ‡a Ramesh Kumar, S.
4xx's: Alternate Name Forms (1)
Works
Title | Sources |
---|---|
Consumer behaviour | |
An empirical study on tendencies towards word-of-mouth communication of mobile phone users | |
Managing Indian brands, c2001: | |
Marketing and branding : the Indian scenario |