Midgley, David F.
Midgley, David
Midgley, David (marketing).
VIAF ID: 94802140 ( Personal )
Permalink: http://viaf.org/viaf/94802140
Preferred Forms
- 200 _ | ‡a Midgley ‡b David F.
- 100 1 _ ‡a Midgley, David
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- 100 1 _ ‡a Midgley, David F.
- 100 1 _ ‡a Midgley, David F.
- 100 1 _ ‡a Midgley, David F.
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4xx's: Alternate Name Forms (3)
Works
Title | Sources |
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Customers in action | |
E-business : revolution, evolution or hype? | |
European insights in marketing management | |
Fashion marketing : an anthology of viewpoints and perspectives | |
Innovation and new product marketing | |
The innovation manual : integrated strategies and practical tools for bringing value innovation to the market | |
Management research, international business, and national culture : evaluating Hofstede and GLOBE | |
A New theory of cultural archetypes : capturing global unity and local diversity | |
The Optimal performance of the global firm : formalizing and extending the integration-responsiveness framework | |
Strategic marketing for the C-suite : A review of the research literature and its relevance to senior executives |