Preferred Forms
- 200 _ | ‡a Bettman ‡b James R.
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- 100 1 _ ‡a Bettman, James R.
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- 100 1 _ ‡a Bettman, James R.
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- 100 1 0 ‡a Bettman, James R.
- 100 1 _ ‡a Bettman, James R.
Works
Title | Sources |
---|---|
The adaptive decision maker | |
Attitude, identity, and influence | |
Emotional decisions / Mary Frances Luce, James R. Bettman, and John W. Payne. - Chicago ; London, 2001. | |
Emotional decisions : tradeoff difficulty and coping in consumer choice | |
An information processing theory of consumer choice | |
Marketing applications |