Gatignon, Hubert.
Hubert Gatignon économiste, universitaire
Gatignon, Hubert A.
VIAF ID: 85408380 ( Personal )
Permalink: http://viaf.org/viaf/85408380
Preferred Forms
- 200 _ | ‡a Gatignon ‡b Hubert
-
-
-
- 100 1 _ ‡a Gatignon, Hubert
-
-
-
-
- 100 1 _ ‡a Gatignon, Hubert
- 100 1 _ ‡a Gatignon, Hubert
- 100 1 _ ‡a Gatignon, Hubert
- 100 1 _ ‡a Gatignon, Hubert A.
-
- 100 0 _ ‡a Hubert Gatignon ‡c économiste, universitaire
4xx's: Alternate Name Forms (4)
Works
Title | Sources |
---|---|
Adstrat : an advertising decision support system | |
Co-creation Approach of B to B Services : A Study of the Determining Factors of Companies’ Commitment in a Service Innovation Process. | |
La co-création de service B to B : Une étude des déterminants de l'engagement des entreprises dans un processus d'innovation des services | |
Customer commitment in online brand communities : an ethnomarketing approach. | |
Development mode : a transaction cost conceptualization | |
Être unique et typique ? : les rôles de la distinctivité et de la typicalité de la marque dans les relations à la marque et les comportements de consommation | |
An evolutionary theory of firm orientation : from its behavioral to its strategic manifestations | |
Explaining cross-country differences in price and distribution effectiveness | |
Imaginaries of automobile atmospherics and narrative semiotics : an approach of digital experiential innovation in China. | |
The impact of competitive context on the allocation of marketing mix resources | |
Incumbent defense strategies against new product entry | |
Influence of temporal distance and anticipatory mental simulation on the adoption of technological innovations : the role of novelty degree and expertise in the product category. | |
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses | |
Inter-channel competition and new product diffusion | |
The interface of strategy and diffusion theory | |
L'engagement des clients dans les communautés virtuelles de marque : une approche ethnomarketing | |
Making innovation last : sustainable strategies for long term growth | |
Market response and marketing mix models : trends and research opportunities | |
Marketing cooperation among rivals | |
Markstrat 2 : [a marketing strategy simulation] | |
MARKSTRAT, c1977 (a.e.) | |
Markstrat online : student handbook | |
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation | |
New product and services development | |
Order-of-entry and the diffusion of trials in a new category | |
Order of entry as a moderator of the effect of the marketing mix on market share | |
Organizing to innovate : adapting the firm to innovate | |
Orienting the firm for promoting innovations : establishing a culture of innovations | |
Proceedings of the conference on innovation research : an initiative of "la chambre de Commerce et d'Industrie de Paris" to enhance collaboration between EAP, ESCP, HEC, and INSEAD : June 6, 1997, Fontainebleau, France | |
Les produits nouveaux | |
Role of conventions in the diffusion of innovations : epistemic synthesis, theoretical integration, and specificities in the case of television programs. | |
Statistical analysis of management data | |
Strategic orientation of the firm and new product performance | |
To be unique or to be typical ? : the role of brand distinctiveness and brand typicality in brand relationships and consumer behavior. | |
To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper |