Tellis, Gerard J., 1950-....
Tellis, Gerard J.
Gerard Tellis American advertising academic
VIAF ID: 84068909 ( Personal )
Permalink: http://viaf.org/viaf/84068909
Preferred Forms
- 100 0 _ ‡a Gerard Tellis ‡c American advertising academic
-
-
- 100 1 _ ‡a Tellis, Gerard J, ‡d 1950-
- 100 1 _ ‡a Tellis, Gerard J.
-
- 100 1 _ ‡a Tellis, Gerard J.
-
-
- 100 1 _ ‡a Tellis, Gerard J. ‡d 1950-
- 100 1 _ ‡a Tellis, Gerard J. ‡d 1950-
- 100 1 0 ‡a Tellis, Gerard J. ‡d 1950-
-
-
-
- 100 1 0 ‡a Tellis, Gerard J., ‡d 1950-
-
-
- 100 1 _ ‡a Tellis, Gerard J., ‡d 1950-....
4xx's: Alternate Name Forms (5)
5xx's: Related Names (2)
- 510 2 _ ‡a Marshall School ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a University of Southern California ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
---|---|
Advertising and sales promotion strategy | |
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice | |
Consumer information, marketing strategy and market share | |
Effective advertising : understanding when, how, and why advertising works | |
Estrategias de publicidad y promoción | |
How transformative innovations shaped the rise of nations : from ancient Rome to modern America | |
The incumbent's curse? : incumbency, size and radical product innovation | |
The international takeoff of new products : the role of economics, culture and country innovativeness | |
Ishi to bijon : Māketto rīdā no jōken | |
n97051320 | |
Premier sur le marché et premier à échouer ? | |
The Sage handbook of advertising | |
Unrelenting innovation : how to build a culture for market dominance | |
Will & vision : how latecomers grow to dominate markets | |
Will and vision. | |
기업의 지속적 성장과 최대의 수익 창출을 위한 최상의 전략 | |
마켓 리더의 조건 | |
意志とビジョン : マーケット・リーダーの条件 |