Kraus, Florian, 1980-
Florian Kraus Německý odborník v oblasti marketingového managementu. Publikuje v oboru.
VIAF ID: 80788489 ( Personal )
Permalink: http://viaf.org/viaf/80788489
Preferred Forms
5xx's: Related Names (2)
- 551 _ _ ‡a Marburg
- 510 2 _ ‡a Universität Mannheim ‡e Affiliation
Works
Title | Sources |
---|---|
Essays on digital marketing strategies: an analytical investigation | |
Framing effect and biased judgments in consumer decision-making process | |
On the role of empathy in customer-employee interactions | |
persuasive impact of online word of mouth characteristics | |
Solution selling in B2B markets - empirical insights from the manufacturer's and customer's perspective | |
Der Transfer der Marktorientierung über Hierarchieebenen eine empirische Mehrebenenuntersuchung |