Farris, Paul W.
Farris, Paul.
Farris, Paul W., 19..-....
Farris, Paul W. (Paul William)
VIAF ID: 79565461 ( Personal )
Permalink: http://viaf.org/viaf/79565461
Preferred Forms
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- 100 1 _ ‡a Farris, Paul
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- 100 1 _ ‡a Farris, Paul W
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- 100 1 _ ‡a Farris, Paul W
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- 100 1 _ ‡a Farris, Paul W.
- 100 1 _ ‡a Farris, Paul W.
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- 100 1 _ ‡a Farris, Paul W.
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- 100 1 _ ‡a Farris, Paul W., ‡d 19..-....
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4xx's: Alternate Name Forms (6)
5xx's: Related Names (2)
- 510 2 _ ‡a Darden Graduate School of Business Administration
- 510 2 _ ‡a Darden Graduate School of Business Administration ‡e Affiliation
Works
Title | Sources |
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The advertising controversy : evidence on the economic effects of advertising | |
Advertising intensity in consumer goods marketing : an analysis of variations in advertising-to-sales ratios | |
Appraising research on advertising's economic impacts, 1979: | |
Cases in advertising and promotion management | |
Consumer response to the preferred brand out-of-stock situation | |
Cutting-edge marketing analytics : real world cases and data sets for hands on learning | |
Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies | |
The effect of manufacturer advertising on consumer prices : a managerial overview | |
Getting multi-channel distribution right | |
An investigation into the impact of advertising on the price of consumer products | |
Marketing analytics : essential tools for data-driven decisions | |
Marketing messbar machen die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte | |
Marketing metrics : 50+ metrics every executive should master | |
Marketing metrics : the manager's guide to measuring marketing performance | |
Métricas de Marketing : mais de 50 métricas que todo executivo deve dominar | |
Métricas de marketing : o guia definitivo de avaliação de desempenho do marketing | |
Metrike marketinga : konačni vodič kroz mjerenje marketinške izvedbe | |
n80139231 | |
The profit impact of marketing strategy project : retrospect and prospects | |
The relationship between distribution and market share | |
Using a nonlinear response function in estimating advertising's carry-over effects | |
마케팅 메트릭스 마케터라면 꼭 알아야 할 마케팅 계량지표 | |
マーケティング・メトリクス : マーケティング成果の測定方法 |