Keller, Kevin Lane, 1956-....
Keller, Kevin Lane
Kevin Lane Keller American business theorist
VIAF ID: 7681990 ( Personal )
Permalink: http://viaf.org/viaf/7681990
Preferred Forms
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- 200 _ | ‡a Keller ‡b Kevin Lane ‡f 1956-....
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- 100 1 _ ‡a Keller, Kevin Lane
- 100 1 _ ‡a Keller, Kevin Lane
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- 100 1 _ ‡a Keller, Kevin Lane ‡d 1956-
- 100 1 _ ‡a Keller, Kevin Lane ‡d 1956-
- 100 1 _ ‡a Keller, Kevin Lane, ‡d 1956-
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- 100 1 _ ‡a Keller, Kevin Lane, ‡d 1956-
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- 100 1 _ ‡a Keller, Kevin Lane, ‡d 1956-
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- 100 1 _ ‡a Keller, Kevin Lane, ‡d 1956-....
- 100 0 _ ‡a Kevin Lane Keller ‡c American business theorist
4xx's: Alternate Name Forms (22)
5xx's: Related Names (3)
- 510 2 _ ‡a Amos Tuck School of Business Administration
- 510 2 _ ‡a Amos Tuck School of Business Administration ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Dom Wydawniczy Rebis
Works
Title | Sources |
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Analyzing media interactions : the effects of coordinated TV-print advertising campaigns | |
Best practice cases in branding : lessons from the world's strongest brands | |
Building customer-based brand equity : a blueprint for creating strong brands | |
Choego ui seokhakdeul eun eotteoke janyeo reul gyoyuk halkka | |
Consumer-brand relationships theory and practice | |
Dirección de marketing | |
The effects of brand name suggestiveness on advertising recall | |
The effects of sequential introduction of brand extensions | |
Gestão estratégica de marcas | |
La gestione del brand : strategie e sviluppo | |
Harvard business review on marketing | |
Jeollyakjeok beuraendeu gwalli | |
Kotler·Keller 핵심 마케팅관리 | |
Kotorā & kerā no māketingu manejimento | |
Management stratégique de la marque : [construire, évaluer et exploiter des marques fortes] | |
Markedsføringsledelse : Studievejledning | |
Marketing management in China | |
Marketing : na podstawie najnowszego czternastego wydania oryginału | |
Memory in advertising, 1986 | |
n89644910 | |
The New branding imperatives : insights for the new marketing realities | |
Nuevas tendencias en markéting | |
Senryakuteki burando manejimento | |
Strategic brand management a European perspective | |
Strategic brand management : building, measuring and managing brand equity | |
Strategic brand menagement / Kevin Lane Keller. - Upper Saddle River, 1998. | |
Strategické řízení značky | |
Strategiczne zarządzanie marką : kapitał marki - budowanie, mierzenie i zarządzanie | |
Strategisch merkenmanagement : merkmeerwaarde opbouwen, beheren en meten | |
Les trois questions à se poser pour bien positionner sa marque | |
Upravljanje marketingom : 14. izd. [izvornika] uključuje slučajeve iz poslovanja u Hrvatskoj i regiji | |
Маркетинг менеджмент : экспресс-курс | |
Стратегический брэнд-менеджмент: создание, оценка и управление марочным капиталом, 2005: | |
마케팅 가치 창조 전달 그리고 소통 | |
마케팅 고전이론에서 최신 개념과 기법까지 | |
마케팅 관리론 | |
브랜드매니지먼트 | |
전략적 브랜드 관리 브랜드자산의 구축, 측정 및 관리 | |
최고의 석학들은 어떻게 자녀를 교육할까 석학 35인이 한국 부모를 위해 쓴 자녀교육서 | |
ケラーの戦略的ブランディング | |
コトラー&ケラーのマーケティング・マネジメント. | |
战略品牌管理 | |
戦略的ブランド・マネジメント |