DeSarbo, Wayne S.
DeSarbo, Wayne.
Wayne DeSarbo
VIAF ID: 76468126 (Personal)
Permalink: http://viaf.org/viaf/76468126
Preferred Forms
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200 _ | ‡a DeSarbo ‡b Wayne S.
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100 1 _ ‡a DeSarbo, Wayne
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100 1 0 ‡a DeSarbo, Wayne
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100 1 _ ‡a DeSarbo, Wayne
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100 1 _ ‡a DeSarbo, Wayne S. (sparse)
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100 1 _ ‡a DeSarbo, Wayne S.
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100 0 _ ‡a Wayne DeSarbo
4xx's: Alternate Name Forms (8)
5xx's: Related Names (3)
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Graduate School of Arts and Sciences, University of Pennsylvania
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Wharton School
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Wharton School
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https://d-nb.info/standards/elementset/gnd#affiliation
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Affiliation
Works
Title | Sources |
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Adaptive multidimensional scaling: the spatial representation of brand consideration and dissimilarity judgments |
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A constrained unfolding methodology for ... 1985 |
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps |
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning |
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A latent class binomial logit methodology for the analysis of paired comparison choice data |
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A mixture likelihood approach for generalized linear models |
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Naresh K. Malhotra |
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques |
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Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model |
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A review of recent developments in latent class regression models |
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Semiparametric estimation of (constrained) ultrametric trees |
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Three-way scaling and clustering |
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