Wilkie, William L.
Wilkie, William L. (1944- ).
VIAF ID: 67706837 ( Personal )
Permalink: http://viaf.org/viaf/67706837
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- 100 1 _ ‡a Wilkie, William L.
- 100 1 _ ‡a Wilkie, William L.
- 100 1 _ ‡a Wilkie, William L.
- 100 1 _ ‡a Wilkie, William L.
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- 100 1 0 ‡a Wilkie, William L.
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4xx's: Alternate Name Forms (1)
Works
Title | Sources |
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Applying attitude research in public policy | |
Broadening the concept and applications of marketing | |
A comparative analysis of attitudinal predictions of brand preference | |
Comparison advertising : issues and prospects | |
Consumer behavior | |
Consumer information processing : perspectives and implications for advertising | |
Consumer research inputs to public policy and legal decisions : workshop report, summary version | |
Effects of the number and type of attributes included in an attitude model: more is not better | |
Explorations of marketing in society | |
Extension and tests ... 1971. | |
Family decision-making for household durable goods | |
The halo effect and related issues in multi-attribute attitude models; an experiment | |
How consumers use product information : an assessment of research in relation to public policy needs | |
Market segmentation research; a conceptual analysis | |
Marketing and advertising regulation : the Federal Trade Commission in the 1990s | |
Philip Kotler | |
Research on counter and corrective advertising | |
Shopping for appliances : consumers' strategies and patterns of information search |