School Journalism & Mass Communication, U Wisconsin, Madison
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pMichelle R Nelson1* and Narayan Devanathan2/p p1 University of Illinois at Urbana-Champaign/p p2 Cramer-Krasselt, Milwaukee, Wisconsin, USA/p p* Correspondence to: Michelle R. Nelson, Associate Professor, Department of Advertising, University of Illinois at Urbana-Champaign, 119 Gregory Hall, 810 S. Wright St. Urbana, IL 61801, USA./p pBiographical notes/p pMichelle R. Nelson is associate professor in the Department of Advertising at the University of Illinois at Urbana-Champaign. Her research interests focus on the interrelationships of cultural values, persuasion and consumption behaviors./p pNarayan Devanathan is Senior Brand Planner at independent ad agency Cramer-Krasselt, Inc./p
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pMichelle R. Nelson, University of Illinois at Urbana-Champaign, Urbana, Illinois, USA/p p /p pHye-Jin Paek, Grady College of Journalism and Mass Communication, The University of Georgia, Athens, Georgia, USA/p
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pMichelle R. Nelson (Ph.D., University of Illinois at Urbana-Champaign) is an associate professor of advertising, University of Illinois at Urbana-Champaign./p pRonald A. Yaros (Ph.D., University of Wisconsin-Madison) is an assistant professor of communication, University of Utah./p pHeejo Keum (Ph.D., University of Wisconsin-Madison) is an assistant professor of mass communication and journalism, Sungkyunkwan University, Seoul, Korea./p
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pMichelle R. Nelson (Ph.D., University of Illinois at Urbana-Champaign) is an associate professor, Department of Advertising, University of Illinois at Urbana-Champaign./p pThe author thanks James Baughman and the three anonymous reviewers for their helpful comments and suggestions on earlier drafts of this manuscript./p
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Dept Advertising, U Illinois, Urbana-Champaign
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