Berman, Margo, 1947-....
Berman, Margo (M.)
Margo Berman americká profesorka a na katedře reklamy a public relations na Florida International University, zaměřuje se na reklamu , reklamní kampaně, marketing a tvůřčí myšlení
Berman, Margo
VIAF ID: 65896051 ( Personal )
Permalink: http://viaf.org/viaf/65896051
Preferred Forms
- 200 _ | ‡a Berman ‡b Margo ‡f 1947-....
- 100 1 _ ‡a Berman, Margo
- 100 1 _ ‡a Berman, Margo ‡d 1947-
- 100 1 _ ‡a Berman, Margo ‡d 1947-
- 100 1 _ ‡a Berman, Margo ‡d 1947-
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- 100 1 _ ‡a Berman, Margo, ‡d 1947-
- 100 1 _ ‡a Berman, Margo, ‡d 1947-....
- 100 0 _ ‡a Margo Berman ‡c americká profesorka a na katedře reklamy a public relations na Florida International University, zaměřuje se na reklamu , reklamní kampaně, marketing a tvůřčí myšlení
Works
Title | Sources |
---|---|
The blueprint for strategic advertising : how critical thinking builds successful campaigns | |
The brains behind great ad campaigns : creative collaboration between copywriters and art directors | |
The copywriter's toolkit : the complete guide to strategic advertising copy | |
Political economy and industrialism | |
Street-smart advertising how to win the battle of the buzz |