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Rivkin, Steve, 1947- National Library of Poland National and University Library in Zagreb National Diet Library, Japan Library of Congress/NACO ISNI-test National Library of the Netherlands-test National Library of the Czech Republic NUKAT Center of Warsaw University Library National Library of France National Library of Latvia

Rivkin, Steve Wikipedia (en)-test Sudoc [ABES], France German National Library

VIAF ID: 64141183 (Personal)

Permalink: http://viaf.org/viaf/64141183

ISNI-test: 0000  0001  0909  3256 

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Differentiate or die : survival in our era of killer competition National Library of Poland National and University Library in Zagreb Library of Congress/NACO Sudoc [ABES], France National Library of the Netherlands-test NUKAT Center of Warsaw University Library National Library of Latvia
The making of a name: the inside story of the brands we buy NUKAT Center of Warsaw University Library Library of Congress/NACO National Library of France
New positioning National Library of Poland National Diet Library, Japan German National Library NUKAT Center of Warsaw University Library National Library of France National Library of Latvia
Power of simplicity. NUKAT Center of Warsaw University Library German National Library National Diet Library, Japan National Library of Latvia
Repositioning : marketing in an era of competition, change, and crisis NUKAT Center of Warsaw University Library National Library of the Netherlands-test Sudoc [ABES], France Library of Congress/NACO Wikipedia (en)-test

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