Park, C. Whan.
박충환
VIAF ID: 63035475 ( Personal )
Permalink: http://viaf.org/viaf/63035475
Preferred Forms
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- 100 1 _ ‡a Park, C. Whan
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- 100 1 _ ‡a Park, C. Whan
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- 100 1 _ ‡a Park, C. Whan
- 100 1 _ ‡a Park, C. Whan
- 100 1 _ ‡a Park, C. Whan
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- 100 1 _ ‡a 박충환
- 100 0 _ ‡a 박충환
4xx's: Alternate Name Forms (4)
Works
Title | Sources |
---|---|
Beuraendeu aedeumeoreisyeon | |
Brand admiration : building a business people love | |
Brand strategy | |
Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors | |
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions | |
Competitors as sources of innovative marketing strategies | |
Consumer behavior : empirical research | |
Cross-functional product development teams and the innovativeness of new consumer products | |
Decision-making and choice decision | |
An exploration of the consumer's judgmental rules | |
Gogaek jungsim gwa sineoji geukdaehwa reul wihan maketing wollon | |
Handbook of brand relationships | |
Involvement and reference group influence | |
Legends in marketing: Jagdish N. Sheth. Vol. 2. - New Delhi [etc.], 2012. | |
Marketing management | |
Mediating Roles of trial and learning stage on the outcomes of consumer involvement | |
The role of familiarity and knowledge in consumer behavior | |
(고객중심과 시너지 극대화를 위한) 마케팅원론 | |
브랜드 애드머레이션 고객에게 사랑받는 비즈니스를 구축하는 법 | |
(市場指向的)마케팅관리 |