Preferred Forms
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- 100 1 _ ‡a Bejou, David
- 100 1 _ ‡a Bejou, David
- 100 1 _ ‡a Bejou, David
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Works
Title | Sources |
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Capturing customer equity : moving from products to customers | |
Customer lifetime value : reshaping the way we manage to maximize profits | |
Customer relationship management in electronic markets, c2004: | |
The future of relationship marketing, c2005: | |
Profit maximization through customer relationship marketing : measurement, prediction and implementation |