Preferred Forms
- 100 0 _ ‡a Larry Percy
- 200 _ | ‡a Percy ‡b Larry
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- 100 1 _ ‡a Percy, Larry
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- 100 1 _ ‡a Percy, Larry
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- 100 1 _ ‡a Percy, Larry
- 100 1 _ ‡a Percy, Larry
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- 100 1 _ ‡a Percy, Larry
- 100 1 _ ‡a Percy, Larry
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- 100 1 _ ‡a Percy, Larry
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4xx's: Alternate Name Forms (9)
Works
Title | Sources |
---|---|
The a-b-e model of benefit focus in advertising | |
Advertising and consumer psychology | |
Advertising strategy, 1980:t.p. (Larry Percy) | |
Advertising strategy : a communication theory approach | |
Consumer choice behaviour | |
Emotional responses to brands and product categories | |
Jissen IMC senryaku : Tōgōgata māketingu komyunikēshon | |
Kokoku komyunikeshon seiko no hosoku : Riron to deta no urauchi de anata no jitsumu o tsuyoku suru. | |
Marketing research that pays off : case histories of marketing research leading to success in the marketplace | |
Marketing research that pays off / ed. Larry Percy. - New York, 1997. | |
n79147354 | |
Strategic advertising management | |
Strategies for implementing integrated marketing communications | |
Understanding the role of emotion in advertising | |
Реклама и продвижение товаров | |
브랜드 마케팅 커뮤니케이션 IMC 접근법 | |
ブランド・コミュニケーションの理論と実際 | |
実践・IMC戦略 : 統合型マーケティング・コミュニケーション | |
広告コミュニケーション成功の法則 : 理論とデータの裏打ちで、あなたの実務を強くする。 |