Lee, Alvin.
Lee, Alvin, économiste
Lee, Alvin (Lecturer in Strategic Marketing)
VIAF ID: 33145911022227060954 ( Personal )
Permalink: http://viaf.org/viaf/33145911022227060954
Preferred Forms
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- 100 1 _ ‡a Lee, Alvin ‡c (Lecturer in Strategic Marketing)
- 100 1 _ ‡a Lee, Alvin ‡q (Lecturer in Strategic Marketing)
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Works
Title | Sources |
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Can't keep from cryin' : Extension on one chord | |
Does cigarette promotion increase susceptibility to smoking? : a re-test of the link between tobacco industry promotion and adolescent suscetibility to cigarette use | |
Marketing strategy, 2013: | |
The strategy of global branding and brand equity |