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Aaker, David A. | Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
VIAF ID: 315038076 ( Unknown Name Type )
Permalink: http://viaf.org/viaf/315038076
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Aaker, David A.
Language | Title | Expression | Sources |
---|---|---|---|
Italian | Strategia di gestione del brand portfolio : creare rilevanza, differenziazione, energia, leverage e chiarezza | 2004 | |
Spanish | Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad | Camps and Álvarez del Blanco :2005 | |
Japanese | ブランド・ポートフォリオ戦略 : 事業の相乗効果を生み出すブランド体系 | 阿久津聡 :2005 | |
Chinese | 品牌组合战略 | 雷丽华 :2005 | |
Korean | 브랜드포트폴리오전략 | Yi :2004 |