Houston, Michael J.
VIAF ID: 30955366 ( Personal )
Permalink: http://viaf.org/viaf/30955366
Preferred Forms
- 100 1 0 ‡a Houston, Michael J.
- 100 1 _ ‡a Houston, Michael J.
- 100 1 _ ‡a Houston, Michael J.
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- 100 1 _ ‡a Houston, Michael J.
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- 100 1 _ ‡a Houston, Michael J.
Works
Title | Sources |
---|---|
Brands and brand management : contemporary research perspectives | |
Consumer behavior : conceptual foundations | |
Jagdish N. Sheth | |
Marketing communications, 1985: | |
Marketing : strategic foundations | |
Naresh K. Malhotra | |
Research methodology : research design and data analysis |