Shapiro, Benson P.
Benson P. Shapiro Business; Marketing Professor at HBS
VIAF ID: 30904372 ( Personal )
Permalink: http://viaf.org/viaf/30904372
Preferred Forms
- 100 0 _ ‡a Benson P. Shapiro ‡c Business; Marketing Professor at HBS
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- 100 1 _ ‡a Shapiro, Benson P
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- 100 1 _ ‡a Shapiro, Benson P.
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- 100 1 _ ‡a Shapiro, Benson P.
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- 100 1 _ ‡a Shapiro, Benson P.
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- 100 1 _ ‡a Shapiro, Benson P.
- 100 1 _ ‡a Shapiro, Benson P.
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4xx's: Alternate Name Forms (1)
Works
Title | Sources |
---|---|
Business marketing strategy : cases, concepts, and applications | |
Dlaczego musisz myśleć o zarządzaniu cyklem zamówienia | |
Duże transakcje sprzedaży: co robić i jak | |
Hābādo bijinesu no eigyō kakushin | |
Harvard business review | |
Industrial product policy : managing the existing product line | |
Manage customers for profits (not just sales) | |
Mantendo clientes | |
Marketing in nonprofit organizations | |
Marketing management | |
National account management | |
New ways to reach your customers | |
Price as a communicator of quality: an experiment | |
Problems in marketing | |
Sales program management : formulation and implementation | |
Seeking customers | |
Segmenting the industrial market | |
Sprint selling & turbo-charged market development | |
Strategy, planning, and implementation | |
Sucesso e marketing industrial : a obtenção de lucros atraves da racionalização do mercado | |
What the Hell is 'Market Oriented'? | |
ハーバード・ビジネスの営業革新 : マーケティング競合時代の発想と手法 |