Aaker, David A. | Managing brand equity : capitalizing on the value of a brand name
VIAF ID: 306993452 ( Work )
Permalink: http://viaf.org/viaf/306993452
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Aaker, David A.
Language | Title | Expression | Sources |
---|---|---|---|
French | Management du capital-marque : analyser, développer et exploiter la valeur des marques | 1994 | |
Turkish | Marka değeri yönetimi : bir marka isminin değerinden yararlanmak | Orfanlı :2009 |