Gu, Yangjie
VIAF ID: 305159986 ( Personal )
Permalink: http://viaf.org/viaf/305159986
Preferred Forms
- 100 1 _ ‡a Gu, Yangjie
- 100 1 _ ‡a Gu, Yangjie
4xx's: Alternate Name Forms (2)
5xx's: Related Names (2)
- 510 2 _ ‡a Ecole des Hautes Etudes Commerciales ‡g Paris ‡e Affiliation
- 510 2 _ ‡a London Business School ‡e Affiliation
Works
Title | Sources |
---|---|
The Effect of Consumer Identity on Marketing Strategy | |
Three Essays on Marketing Interventions to Influence Consumer Judgments, Choices, and Behaviors | |
Trois essais sur les interventions marketing pour influencer les jugements, les choix et les comportements des consommateurs. |